Thinking
September 2026

Before I even had to think about a company name, this happened.

Before I even had to think about a company name, this happened.

I felt like I was picking up puzzle pieces, creating this full picture, but not really knowing how it would finally look. I’d had a lot of work experience, met incredibly fascinating people, so many experiences, and it was time to sort through all of that, to pick out what made most sense for me, and then start.

My passion for hospitality, my high interest in tech, that part was clear. What would actually happen with it, not yet.

So of course I’d share all these thoughts with friends and whoever I’d meet. And then one day my friend Laura Cincera sent me this voice message, telling me enthusiastically, I am creating my GmbH.

That did something to me. It made me think, well, that’s really cool. But no, I’m not there yet. Still, it kept my mind busy, and I asked her a lot of questions. Her answers inspired me even more.

I ended up writing my business plan in less than a week, brought all my thoughts to paper, and started the process. My thought was, the momentum is now, just go for it. If you don’t try, you will never know.

Originally posted on LinkedIn, September 2026.

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