I run an AI Visibility Workshop with Valeria and Lukas at Meisser Resort, Guarda.

I run an AI Visibility Workshop with Valeria and Lukas at Meisser Resort, Guarda.

What I love most is the interaction. Real discussion, not a lecture, live prompting together in ChatGPT and Claude to see what actually happens.

For me it’s not about handing over a framework. It’s about building real understanding, not just words, but an actual grasp of what matters for visibility and why.

By the end, we’ve gone through K.L.A.R., my framework for AI visibility. Four questions really, are you consistent, are you legitimate, can you be found, and what is your reputation. Together they decide whether an AI even sees a hotel worth recommending.

Independent hotels are competing against algorithms most of them have never really looked at. That is simply where things stand right now, and it means there is a lot of room to improve, because the work itself is very doable.

Grateful to Valeria Selina Walther and Lukas Müller for testing a new format with me. DANKE, Meisser Resort.